New Book on Insights for families In Business
33 Essential Insights for Families in Business is a snapshot for business owners and the next generations to force dialogue within the family on where to take the business. I know that some founders will be reluctant to acknowledge the facts or be unwilling to accept change. Only the clever ones and those with foresight will take any notice of our insights.
In my youth I was the third in line of five children who were brought up living and working in a family business from the moment we could walk and talk. Our parents owned a hotel in country Victoria, a farm along the Murray river and finally a food and beverage manufacturing compnay in Geelong.
Business and family life were merged together and totally consumed our lives. Unfortunately the business no longer exists even though we have since all been involved in our own businesses in other market segments. Our father was an innovator and could read future trends like no one else I knew, however he could not bring himself to trust any of us and died with his boots on as they say at work.
If he had put just a few of the insights into practice that I have written about in the book, the business would have been able to continue on to great success after he died.
The key contents of this publication were reinforced recently when I attended the Family Business Australia Conference in Queensland and through my work with many successful family businesses in recent times.
Bill Winter


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